Cookie Notice – Veterans Choice Home

Effective Date: February 5, 2026
Website: veteranschoicehome.com

Veterans Choice Home (“we,” “our,” or “us”) uses cookies and similar tracking technologies to improve website functionality, understand visitor behavior, support marketing efforts, and manage lead generation activities.

This Cookie Notice explains what cookies are, how we use them, and how you can control them.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, and provide insights into how visitors interact with the site.

Cookies may be:

• Session Cookies — Deleted when you close your browser
• Persistent Cookies — Remain on your device until deleted or expired

How We Use Cookies

We use cookies and similar technologies for:

• Website functionality and security
• Understanding how visitors use our website
• Measuring marketing effectiveness
• Supporting lead generation and customer relationship management

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are required for the website to function properly and cannot be disabled.

Examples include:

• Security and fraud prevention
• Form submission processing
• Cookie consent preference storage
• Internal employee login authentication

2. Analytics Cookies (Google Analytics)

We use Google Analytics to help us understand:

• How visitors interact with our website
• Pages visited and time spent on site
• General geographic and device information

Google Analytics data is aggregated and helps us improve website performance and user experience.

You can learn how Google uses data here:
https://policies.google.com/technologies/partner-sites

3. Marketing and Advertising Cookies (Facebook Pixel and Similar Technologies)

We use tracking technologies such as the Facebook Pixel to:

• Measure effectiveness of marketing campaigns
• Understand how visitors find and interact with our website
• Support advertising efforts such as Google Local Service Ads and social media advertising

These cookies may track activity across websites to help deliver relevant advertising.

4. CRM and Email Marketing Integration Cookies

When you submit a form on our website:

• Your information may be stored in our CRM system
• Your information may be added to our Mailchimp email marketing platform (if applicable)

These tools may use cookies or tracking technologies to help manage communications and measure engagement.

Information Collected Through Forms

When you submit a form, we may collect:

• Name
• Email address
• Phone number
• Service interest details
• Property or service location information (if provided)

This information is used for lead follow-up, customer service, and marketing communications.

Legal Basis and Consent

Where required by applicable U.S. privacy laws (including Virginia privacy laws), we:

• Provide notice of cookie usage
• Allow users to opt out of non-essential tracking technologies
• Do not place non-essential cookies until consent is provided (where required)

Strictly necessary cookies are always active because they are required for website operation.

Your Privacy Choices

You may control cookies in the following ways:

Cookie Banner Preferences

When you first visit our site, you can:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences (if available)

Browser Settings

You may also disable cookies through your browser settings.

Note: Disabling essential cookies may impact website functionality.

Do Not Sell or Share Personal Information

If applicable under U.S. state privacy laws, you may request that we:

• Do not sell personal information
• Do not share personal information for targeted advertising

To make a request, contact us at:
[email protected]

Third-Party Service Providers

We may share data with service providers that help us operate our business, including:

• Google (Analytics and advertising services)
• Meta / Facebook (advertising measurement)
• Mailchimp (email marketing and communications)
• CRM platform providers

These providers process data according to their own privacy policies.

Children’s Privacy

Our website is not directed to individuals under age 16.
We do not knowingly collect personal data from children.

Updates to This Cookie Notice

We may update this Cookie Notice periodically.
Updates will be posted on this page with a revised effective date.

Contact Us

Veterans Choice Home
5127 Park Drive, Suite A
Fredericksburg, VA 22408

[email protected]

540.627.5801